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The wellness market in India continued on its growth path to reach 558 billion INR in 2013, a growth of 20% over the previous year. Products continue to comprise a majority of 55 to 60% of the market. The Indian wellness consumer can be classified into four broad categories— ‘passives’, ‘beginners’, ‘actives’ and ‘believers’-depending on factors such as intent and extent of spending on wellness services and products, exposure to wellness concepts and importance given to wellness in their daily lifestyle. The ‘passives’ represent the largest volume opportunity, the ‘beginners’ are the fastest growing category, while the ‘actives’ and ‘believers’ together comprise only a small fraction of the population. These categories offer varying levels of opportunity for health and wellness players. Read full story
Would you put money into sending the message to prospective spa customers that your spa is the only spa in town with pink toilets? Of course not. Well you might, but it won’t get you terribly far. You must differentiate your spa logically, highlighting differences that are important to your customers that connect with their needs and wants. Your brand’s survival and growth depend on figuring out what’s relevant to your target market and redefining your brand accordingly. Read full story
The longer you live, the happier you are likely to be. Many older adults find that happiness and emotional well-being improve with time; they learn to avoid or limit stressful situations and are less likely to let negative comments or criticism bother them than young adults, according to research presented at the American Psychological Association conference in Toronto this year. Read full story
A successful service strategy is the first step toward long-term service partnerships and friend referrals. Your distinctive edge as a quality-service provider attracts and retains customers; in turn, their referrals of your business expand your customer base. Customers enter your doors knowing what they want and expect; they should exit those doors having received what they needed both materially and emotionally. Employees must know how to interact positively with customers and shape their emotions memorably during moments of truth. Read full story
The Spa Association (SPAA) has published its 2014 Spa Industry Trends Report. The report captures the global spa and wellness trends offering insight to hospitality, wellness, spa beauty and travel firms that focus on the spa-goer demographic.
Melinda Minton, Executive Director of SPAA comments, “The spa dynamic is spilling over into complementary areas like fitness and food preparation. Wellness is an obvious good fit with spa. In fact many of the elements now seen in the spa demographic are difficult to separate from wellness because they are so naturally blended.” Read full story
More than 40 million personal health and wellness products are expected to have sold in 2013, a figure that will rise to more than 70 million by 2018, according to a report from the Consumer Electronics Association (CEA). Read full story
Like having a sizeable indoor pool, fluffy pillows, plush carpeting and a complimentary cocktail at happy hour, spas were thought to attract more of the core business which is lodging guests. Interestingly, no element of this equation really worked…for any of the players. Hotels put in spa facilities in all sorts of shapes and sizes from ultra posh to the ultra Spartan. Read full story
No matter what you are negotiating learning how to do so with skill is imperative. Spa owners and directors routinely negotiate a number of things from contracts with employees to leases and licensing agreements. The artful skill of negotiation includes various components. Read full story
Everyone is a VIP at your spa, but there is the 20% or less than truly make your organization what it is. They are the bread and butter. They know your brand as well as your leadership. What the best hotels in the world already know is this group has special needs: They are busy, they are accustomed to the best and they wanted it yesterday (in winter come spring mauve). Here is a quick list of what your best spa clients may require. Read full story