For all of the opulence of many spas’ overall decor, the real profit per square foot is earned in the less expensively decorated, less glamorous treatment rooms. In the treatment room, all of the key components of the eventual sale are created, embellished and extended into the spa-goer’s psyche. The efficacy and enjoyment of the […]
Luxury travel brands are delivering more immersive, personalized travel experiences targeting a broader consumer base by age, source markets, and evolving traveler psychographics. Selling luxury travel today is all about options. The surging expansion of global wealth worldwide, the emergence of new inbound and outbound markets, and new generation of highly critical, well-educated consumers are […]
Coming Clean: Even the most elegant of spas can make mistakes when it comes to cleaning the facility, sanitation, record keeping and adhering to regulations, licensing procedures and laws. Check your linens. If any look worn, frayed, stained or don’t smell fresh, donate them to a nearby shelter. While you’re at it, check your laundry […]
New data indicates how to attract and retain the spa goer, fitness and wellness guest. Those who frequent big box gym experience are most likely to spend more money than at big box stores. Interestingly, those who self-train or practice cross fit are more likely to prefer comfort foods. In a recent study, there we […]
BRAIDS are trending. In fact, some variation of braids are showing up all over the place. No matter the length or the preference of shape, you can’t go wrong with braids. Cute, loose and asymmetrical braids are all the rave for spring to summer. Loose knots in any configuration are also ready to hit the […]
Everybody in your salon or spa should be accountable for selling retail. Well, we will let the cleaning service off the hook. According to The Spa Association (SPAA) industry standards report the average spa/salon has a $45 service ticket and a $9.25 retail ticket. This is a dreary picture of retail sales could certainly stand […]
Forget the term, “manager.” At this stage in the game “managers” or “directors” aren’t the innovative creators that real teams need in a leader. Flatten your organization and allow “coaches” to oversee their department or 8-12 individuals.
Don’t get stuck in the matrix of excel spreadsheets. While it is tempting to decide where to expand next by looking at a map of where your facilities are placed now, don’t expect formulas to generate accurate results. Rather implementing some basic visuals will spark the creative fire that leads to “aha” moments. Deploy the […]
Vertical farming will be essential in the next couple decades to ensure that there is clean, organic food on a local level. Fresh herbs, greens, beans, tomatoes and sundry other ready to pick foods will be as readily available as visiting Whole Foods. Read whole story.
The program, called “VRoom Service,” allows guests at the two hotels to order a Samsung Gear VR headset brought up to their room for 24 hours. The devices, which run on Samsung’s Milk VR platform, come pre-loaded with three videos that Marriott is calling “VR postcards.” Each of the three videos shows a different traveler […]