The Spa Association

Since 2001 The Spa Association (SPAA) has led the Global Wellness industry in educational resources, professional standards, growth opportunities and business acumen. Safe and effective options for the consumer; fair pay, professional training and safe working conditions for the practitioner.

Measuring Social Media

Social Media Measurement
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Reporting and measurement takes time and thought. Social media can’t be measured in numbers alone. Much of the valuable information gleaned from social media efforts is qualitative – feedback, sentiment, intent, and insights. It takes time to surface actionable, qualitative data – time your client often lacks. Providing the key to meaningful measurement and mined research insights may […]

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Creating Wellness in your Company

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1. Clean out the vending machines. Strip out the cookies and candy bars, and replace them with healthier snacks such as granola bars and reduced-fat or low-calorie treats. 2. Invest in pedometers. For just a few dollars each, you can buy pedometers for your employees. Pass them out and encourage staffers to keep track of the number […]

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Sweat Lodges

Sweat Lodge
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Perhaps the most surprising culture to take part in bathing rituals is the Native Americans. From the days of the early settlers many foreign visitors wrote of the Native American bathing rituals. Used as means of healing, spirituality and as a luxury the portable Native American Sweat Lodge is the first documentation of a sauna […]

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Betapreneurship

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BETRAPRENEURSHIP: Disruptive Innovation + Female Power The EU now promotes entrepreneurship as a career to encourage start-up communities that will contribute to Europe’s job creation, innovation and competitiveness. Betapreneurs are truly 21st-century professionals who operate through a process of trial and error to make disruptive innovation happen. Resilient, self-reliant, and extremely potent, they are crafting […]

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Mexico as a Luxury Market

Overview of Mexico City
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In 2013, there were approximately 178,000 individuals in Mexico with a net worth of more than $1M, which represents approximately 1% of the world’s millionaires (Ledbury Research). The growth rate is currently set to accelerate over the next few years, meaning the number of wealthy in Mexico will be approximately 265,000 by 2017. Read full […]

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Wellness and Data

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The world is rapidly changing.  With the dynamics of explosive technical growth and an expanded world view our day-to-day living will transform at a kinetic pace. SELF-TRACKING: Real-Time Health + Human-Centric  Read full story

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Trends in Indian Beauty

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There is a greater demand for dermatologist recommendations in general skin care in India. India has over 6000 registered dermatologists who are both catering to, as well as driving the shift in demand from transient, make-up driven attractiveness to one that is more enduring and a result of better skin health.  Read full story

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Cosmetic vs. Plastic Surgery

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Cosmetic surgery is a unique discipline of medicine focused on enhancing appearance through surgical and medical techniques. Cosmetic surgery can be performed on all areas of the head, neck and body. Because treated areas function properly but lack aesthetic appeal, cosmetic surgery is elective. Read full story

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Fast Fitness

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Fitness experts have always known that a fit, responsive, strong body doesn’t mean spending hours and hours at the gym.  The latest round of branded fitness reflects the needs of consumers to get fit fast and enjoy the ride.  Read full story

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Hotel Room Wellness

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Consumers traveling for enjoyment or business have come to expect features within their room or suite that contribute to their overall sense of well being.  Our list: Full spectrum or blue-shaded light depending on the guest’s state.  Lighting for jet lag, concentration or meditation or… Read full story.

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