The Spa Association

Since 2001 The Spa Association (SPAA) has led the Global Wellness industry in educational resources, professional standards, growth opportunities and business acumen. Safe and effective options for the consumer; fair pay, professional training and safe working conditions for the practitioner.

Luxury Travel

16 Sep

Luxury travel brands are delivering more immersive, personalized travel experiences targeting a broader consumer base by age, source markets, and evolving traveler psychographics.  Selling luxury travel today is all about options. The surging expansion of global wealth worldwide, the emergence of new inbound and outbound markets, and new generation of highly critical, well-educated consumers are […]

Coming Clean

06 Aug

Coming Clean: Even the most elegant of spas can make mistakes when it comes to cleaning the facility, sanitation, record keeping and adhering to regulations, licensing procedures and laws. Check your linens. If any look worn, frayed, stained or don’t smell fresh, donate them to a nearby shelter.  While you’re at it, check your laundry […]

Braids Trending

27 Feb

BRAIDS are trending. In fact, some variation of braids are showing up all over the place.  No matter the length or the preference of shape, you can’t go wrong with braids.  Cute, loose and asymmetrical braids are all the rave for spring to summer.  Loose knots in any configuration are also ready to hit the […]

Selling Retail at the Spa

16 Feb

Everybody in your salon or spa should be accountable for selling retail.  Well, we will let the cleaning service off the hook.  According to The Spa Association (SPAA) industry standards report the average spa/salon has a $45 service ticket and a $9.25 retail ticket.  This is a dreary picture of retail sales could certainly stand […]

Finding Profit

19 Nov

Don’t get stuck in the matrix of excel spreadsheets.  While it is tempting to decide where to expand next by looking at a map of where your facilities are placed now, don’t expect formulas to generate accurate results.  Rather implementing some basic visuals will spark the creative fire that leads to “aha” moments.  Deploy the […]

Marriott offers Virtual Reality

19 Sep

The program, called “VRoom Service,” allows guests at the two hotels to order a Samsung Gear VR headset brought up to their room for 24 hours. The devices, which run on Samsung’s Milk VR platform, come pre-loaded with three videos that Marriott is calling “VR postcards.” Each of the three videos shows a different traveler […]

Psammotherapy

14 Sep

Psammotherapy (from the Greek word “psammo”, which means sand, is making its way into treatment rooms around the world. Using the hot sand that is pliable and can fill vessels at different temperatures is used to treat many of the diseases of musculoskeletal system: scoliosis, arthritis, arthrosis, rheumatism.  Read the whole story.