The Spa Association

Since 2001 The Spa Association (SPAA) has led the Global Wellness industry in educational resources, professional standards, growth opportunities and business acumen. Safe and effective options for the consumer; fair pay, professional training and safe working conditions for the practitioner.

Cyber Crime

05 May

The New Cyber-Threat Terrain is all encompassing: Cyber-criminals are targeting the 38% of those consumers who have experienced cyber hacking in the last year.  Believe it or not, victims are often exploited over and over again. 41% of online adults have been victims of cyber-crime and/or negative online situations in the last year. 27% have […]

Leadership at the Spa

03 Feb

Leadership styles primarily take two different forms. The first type need to be the smartest in the room. They horde intelligence and withhold information.  Delegation for this group is given when there is a difficult task ahead and the point woman needs reasonable assistance to reach valiance. Even when these tasks are flanked with talented […]

Measuring Social Media

13 Sep

Reporting and measurement takes time and thought. Social media can’t be measured in numbers alone. Much of the valuable information gleaned from social media efforts is qualitative – feedback, sentiment, intent, and insights. It takes time to surface actionable, qualitative data – time your client often lacks. Providing the key to meaningful measurement and mined research insights may […]

Creating Wellness in your Company

18 Aug

1. Clean out the vending machines. Strip out the cookies and candy bars, and replace them with healthier snacks such as granola bars and reduced-fat or low-calorie treats. 2. Invest in pedometers. For just a few dollars each, you can buy pedometers for your employees. Pass them out and encourage staffers to keep track of the number […]

Sweat Lodges

14 Aug

Perhaps the most surprising culture to take part in bathing rituals is the Native Americans. From the days of the early settlers many foreign visitors wrote of the Native American bathing rituals. Used as means of healing, spirituality and as a luxury the portable Native American Sweat Lodge is the first documentation of a sauna […]

Betapreneurship

09 Aug

BETRAPRENEURSHIP: Disruptive Innovation + Female Power The EU now promotes entrepreneurship as a career to encourage start-up communities that will contribute to Europe’s job creation, innovation and competitiveness. Betapreneurs are truly 21st-century professionals who operate through a process of trial and error to make disruptive innovation happen. Resilient, self-reliant, and extremely potent, they are crafting […]

Mexico as a Luxury Market

25 Jul

In 2013, there were approximately 178,000 individuals in Mexico with a net worth of more than $1M, which represents approximately 1% of the world’s millionaires (Ledbury Research). The growth rate is currently set to accelerate over the next few years, meaning the number of wealthy in Mexico will be approximately 265,000 by 2017. Read full […]