Mexico as a Luxury Market

Overview of Mexico CityIn 2013, there were approximately 178,000 individuals in Mexico with a net worth of more than $1M, which represents approximately 1% of the world’s millionaires (Ledbury Research). The growth rate is currently set to accelerate over the next few years, meaning the number of wealthy in Mexico will be approximately 265,000 by 2017. Read full story

 

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Wellness and Data

Global SPAA WellnessThe world is rapidly changing.  With the dynamics of explosive technical growth and an expanded world view our day-to-day living will transform at a kinetic pace.

SELF-TRACKING: Real-Time Health + Human-Centric  Read full story

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Trends in Indian Beauty

Indian Culture SPAAThere is a greater demand for dermatologist recommendations in general skin care in India.
India has over 6000 registered dermatologists who are both catering to, as well as driving the shift in demand from transient, make-up driven attractiveness to one that is more enduring and a result of better skin health.  Read full story

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Cosmetic vs. Plastic Surgery

Plastic SurgeryCosmetic surgery is a unique discipline of medicine focused on enhancing appearance through surgical and medical techniques. Cosmetic surgery can be performed on all areas of the head, neck and body. Because treated areas function properly but lack aesthetic appeal, cosmetic surgery is elective. Read full story

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Fast Fitness

Fast Fitness SPAAFitness experts have always known that a fit, responsive, strong body doesn’t mean spending hours and hours at the gym.  The latest round of branded fitness reflects the needs of consumers to get fit fast and enjoy the ride.  Read full story

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Hotel Room Wellness

Hotel Room SPAAConsumers traveling for enjoyment or business have come to expect features within their room or suite that contribute to their overall sense of well being.  Our list:

  • Full spectrum or blue-shaded light depending on the guest’s state.  Lighting for jet lag, concentration or meditation or… Read full story.
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Natural Body Founder Cici Coffee

Cici CoffeeCici Coffee speaks with SPAA Executive Director, Melinda Minton, about the beginnings of the spa industry, finding success and allowing your guests to steer your brand’s mission. Cici Coffee from Natural Body

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Finding and Keeping Employees

table interview handshakeSince it’s so difficult to recruit quality employees, the money and effort spent on retaining them is a drop in the bucket in comparison. Consider what is lost if, instead of retaining employees, you must continue to recruit:

Employee replacement expenses total 50 percent or more of a job candidate’s first year salary. With turnover rates increasing for experienced technicians, not to mention competent support staff, employee replacement represents a huge out-of-pocket expense without any increase in production—in fact, you suffer a decrease. Read full story

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The SHE-conomy

Woman PurchasingWith all of the talk about men visiting the spa, metrosexuals, and men’s personal care choices it is easy to forget just how powerful women are when it comes to their purchasing power. Here are some numbers to consider:

Boomer Women and Affluence – One huge, affluent segment wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during the “boom” years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women.  Read full story

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A New Approach to Advertising

Marketing SPAA CorporateAside from the usual means by which you choose to advertise, there are always ways to spread your message that might be missed by your competition. Take advantage of these low-cost opportunities:  Read full story

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