Best of SPAA

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Best of SPAA is a designation given to those facilities that are highly recommended.  Among many things SPAA looks for:

Exceptional standards of care
Implementation of sanitation and safety practices
Respect for our environment
Training and treatment of staff
Mastery of results oriented and experiential therapies

Find out more about the BEST of SPAA Designation

 

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Spa Chaos = Opportunity

business race on a blue trackThe spa industry continues to outdo itself and that speaks volumes to the dilemma of market positioning, facility growth and operations issues. Competition, market maturation and management challenges are really capsules of opportunity that can become expansive areas of growth. This is the moment to take hold of chaos and turn what could be market saturation into your next success story.  Read our full story

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Offering Wellness

596028.TIF“Wellness” has become the new global buzzword and with good reason, at some point we all just want to feel great, age healthfully and live a complete life.  Being physically beautiful is always a bonus but how one feels and the life that one lives is what it is all about.  Moreover, the spa has become a fixture of the American lifestyle. Read full story

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Health Care for Spas

iStock_000005107492MediumHealth Coverage at the spa or wellness facility is a much needed benefit that some practitioners, managers and owners are struggling to figure out.  No matter the dynamic of health coverage it is a measurable, sometimes painful, addition to any budget.  Learning how to best configure group insurance or your own insurance now could offer a significant savings annually. Read full story

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Top Beauty Trends in the Americas

iStock_000003177737MediumFrom Argentina to Venezuela, here are the top trends in each of the 15 countries featured in a recent Euromonitor report. These trends include: the growing popularity of BB creams, the growth of nail products, the importance of skin care products, despite the variety of preferences, the key role of direct selling in many countries. Read full story

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Spring & Summer Beauty Trends 2014

KS99907At the Spring Summer 2014 fashion shows, where, as well as the forthcoming fashion trends, the next season’s beauty trends are premiered, beauty buzzwords included radiance and femininity rather than high glamour or drama of previous seasons.

However, the ladylike look isn’t at the cost of color and fans of strong shades should check out one of this season’s key lip colors orange to warm red. Read full story.

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Your Customer is Your Service Partner

Customer Service SPAAToo often, it is easy to view customers as hassles, painful necessities to continued operation. The truth of the matter is that customers are partners with you in your business efforts. They should be treated with the attention, respect, and courtesy they expect and deserve. Read full story

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Wellness Market in India

SPAA on Indian Wellness

SPAA on Indian Wellness

The wellness market in India continued on its growth path to reach 558 billion INR in 2013, a growth of 20% over the previous year. Products continue to comprise a majority of 55 to 60% of the market. The Indian wellness consumer can be classified into four broad categories— ‘passives’, ‘beginners’, ‘actives’ and ‘believers’-depending on factors such as intent and extent of spending on wellness services and products, exposure to wellness concepts and importance given to wellness in their daily lifestyle. The ‘passives’ represent the largest volume opportunity, the ‘beginners’ are the fastest growing category, while the ‘actives’ and ‘believers’ together comprise only a small fraction of the population. These categories offer varying levels of opportunity for health and wellness players. Read full story

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Maintaining Brand Relevance

Brand SPAA

Would you put money into sending the message to prospective spa customers that your spa is the only spa in town with pink toilets? Of course not. Well you might, but it won’t get you terribly far. You must differentiate your spa logically, highlighting differences that are important to your customers that connect with their needs and wants. Your brand’s survival and growth depend on figuring out what’s relevant to your target market and redefining your brand accordingly. Read full story

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Many are Becoming Healthier and Happier

KS99851The longer you live, the happier you are likely to be. Many older adults find that happiness and emotional well-being improve with time; they learn to avoid or limit stressful situations and are less likely to let negative comments or criticism bother them than young adults, according to research presented at the American Psychological Association conference in Toronto this year. Read full story

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