The Spa Association

Since 2001 The Spa Association (SPAA) has led the Global Wellness industry in educational resources, professional standards, growth opportunities and business acumen. Safe and effective options for the consumer; fair pay, professional training and safe working conditions for the practitioner.

Spa Best Practices

17 Nov

Spa best practices in 2017 for profitability and strategy start with this easy list.  Walt Disney once said, “The way to get started is to quit talking and begin doing.”  What will you be doing in the upcoming year to create success, limit stress and grow your vision? Take Inventory.  Literally take inventory of your […]

Luxury Travel

16 Sep

Luxury travel brands are delivering more immersive, personalized travel experiences targeting a broader consumer base by age, source markets, and evolving traveler psychographics.  Selling luxury travel today is all about options. The surging expansion of global wealth worldwide, the emergence of new inbound and outbound markets, and new generation of highly critical, well-educated consumers are […]

Coming Clean

06 Aug

Coming Clean: Even the most elegant of spas can make mistakes when it comes to cleaning the facility, sanitation, record keeping and adhering to regulations, licensing procedures and laws. Check your linens. If any look worn, frayed, stained or don’t smell fresh, donate them to a nearby shelter.  While you’re at it, check your laundry […]

Braids Trending

27 Feb

BRAIDS are trending. In fact, some variation of braids are showing up all over the place.  No matter the length or the preference of shape, you can’t go wrong with braids.  Cute, loose and asymmetrical braids are all the rave for spring to summer.  Loose knots in any configuration are also ready to hit the […]

Selling Retail at the Spa

16 Feb

Everybody in your salon or spa should be accountable for selling retail.  Well, we will let the cleaning service off the hook.  According to The Spa Association (SPAA) industry standards report the average spa/salon has a $45 service ticket and a $9.25 retail ticket.  This is a dreary picture of retail sales could certainly stand […]

Finding Profit

19 Nov

Don’t get stuck in the matrix of excel spreadsheets.  While it is tempting to decide where to expand next by looking at a map of where your facilities are placed now, don’t expect formulas to generate accurate results.  Rather implementing some basic visuals will spark the creative fire that leads to “aha” moments.  Deploy the […]