The Spa Association

Since 2001 The Spa Association (SPAA) has led the Global Wellness industry in educational resources, professional standards, growth opportunities and business acumen. Safe and effective options for the consumer; fair pay, professional training and safe working conditions for the practitioner.

Probiotics

07 Oct

Our gut is where roughly 70-80% of our immunity is. If you have a well-functioning digestion system, your overall health is probably better than the majority of the population, meaning that overall inflammation is likely to be much lower in those without gut issues. That old adage that we become what we eat, could never be […]

Injectables for Earlobes…

14 Aug

It’s everywhere…the plump, the injectables, the add on’s…just don’t quit!  The latest trend is to plump up the earlobe.  All of those beautiful earrings take their toll, leading to sag.  The Restylane gives the lobe a plump, which repositions where the earring sits.  Another trend?  Painting the outer rim of the ear to accentuate the […]

Millennials at the Spa

10 Jun

Spas are uniquely qualified to attract and retain millennials.  While the department store and boutique paradigm consist of the cosmetic range dictating the season’s colors or the customer’s skin care wants and needs, the millennial wants actual service.  The marketing mythology and tricks of the trade were clear to see decades ago and spas must […]

Customer Service

26 Mar

  I constantly ponder business and customer service. I watch new stores come and go. I observe how long it takes for my meal to be served at restaurants and then how hot, tasty, healthy and well-presented the food is. Some companies, methods and concepts blow me away. For instance a hot towel service on […]

Innovation Wellness Trending 2017

19 Jan

Health and wellness trending 2017 promises a robust year. Strong recovery of the global health and wellness market is on the way, with sales recording 6.5% value growth (fixed exchange rates) in 2011.  Products offering specific health benefits, such as fortified/functional, or those renowned for their natural health properties drove value sales, with rates above […]

Spa Best Practices

17 Nov

Spa best practices in 2017 for profitability and strategy start with this easy list.  Walt Disney once said, “The way to get started is to quit talking and begin doing.”  What will you be doing in the upcoming year to create success, limit stress and grow your vision? Take Inventory.  Literally take inventory of your […]

Luxury Travel

16 Sep

Luxury travel brands are delivering more immersive, personalized travel experiences targeting a broader consumer base by age, source markets, and evolving traveler psychographics.  Selling luxury travel today is all about options. The surging expansion of global wealth worldwide, the emergence of new inbound and outbound markets, and new generation of highly critical, well-educated consumers are […]

Coming Clean

06 Aug

Coming Clean: Even the most elegant of spas can make mistakes when it comes to cleaning the facility, sanitation, record keeping and adhering to regulations, licensing procedures and laws. Check your linens. If any look worn, frayed, stained or don’t smell fresh, donate them to a nearby shelter.  While you’re at it, check your laundry […]