The Spa Association

Since 2001 The Spa Association (SPAA) has led the Global Wellness industry in educational resources, professional standards, growth opportunities and business acumen. Safe and effective options for the consumer; fair pay, professional training and safe working conditions for the practitioner.

Customer Service

26 Mar

  I constantly ponder business and customer service. I watch new stores come and go. I observe how long it takes for my meal to be served at restaurants and then how hot, tasty, healthy and well-presented the food is. Some companies, methods and concepts blow me away. For instance a hot towel service on […]

Innovation Wellness Trending 2017

19 Jan

Health and wellness trending 2017 promises a robust year. Strong recovery of the global health and wellness market is on the way, with sales recording 6.5% value growth (fixed exchange rates) in 2011.  Products offering specific health benefits, such as fortified/functional, or those renowned for their natural health properties drove value sales, with rates above […]

Spa Best Practices

17 Nov

Spa best practices in 2017 for profitability and strategy start with this easy list.  Walt Disney once said, “The way to get started is to quit talking and begin doing.”  What will you be doing in the upcoming year to create success, limit stress and grow your vision? Take Inventory.  Literally take inventory of your […]

Luxury Travel

16 Sep

Luxury travel brands are delivering more immersive, personalized travel experiences targeting a broader consumer base by age, source markets, and evolving traveler psychographics.  Selling luxury travel today is all about options. The surging expansion of global wealth worldwide, the emergence of new inbound and outbound markets, and new generation of highly critical, well-educated consumers are […]

Coming Clean

06 Aug

Coming Clean: Even the most elegant of spas can make mistakes when it comes to cleaning the facility, sanitation, record keeping and adhering to regulations, licensing procedures and laws. Check your linens. If any look worn, frayed, stained or don’t smell fresh, donate them to a nearby shelter.  While you’re at it, check your laundry […]

Braids Trending

27 Feb

BRAIDS are trending. In fact, some variation of braids are showing up all over the place.  No matter the length or the preference of shape, you can’t go wrong with braids.  Cute, loose and asymmetrical braids are all the rave for spring to summer.  Loose knots in any configuration are also ready to hit the […]

Selling Retail at the Spa

16 Feb

Everybody in your salon or spa should be accountable for selling retail.  Well, we will let the cleaning service off the hook.  According to The Spa Association (SPAA) industry standards report the average spa/salon has a $45 service ticket and a $9.25 retail ticket.  This is a dreary picture of retail sales could certainly stand […]