Archive | January, 2014

Out-Servicing the Competition

21 Jan

A successful service strategy is the first step toward long-term service partnerships and friend referrals. Your distinctive edge as a quality-service provider attracts and retains customers; in turn, their referrals of your business expand your customer base. Customers enter your doors knowing what they want and expect; they should exit those doors having received what […]

SPAA Publishes 2014 Spa Industry Trends Report

12 Jan

The Spa Association (SPAA) has published its 2014 Spa Industry Trends Report.  The report captures the global spa and wellness trends offering insight to hospitality, wellness, spa beauty and travel firms that focus on the spa-goer demographic. Melinda Minton, Executive Director of SPAA comments, “The spa dynamic is spilling over into complementary areas like fitness […]