Archive | February, 2014

Wellness Market in India

27 Feb

The wellness market in India continued on its growth path to reach 558 billion INR in 2013, a growth of 20% over the previous year. Products continue to comprise a majority of 55 to 60% of the market. The Indian wellness consumer can be classified into four broad categories— ‘passives’, ‘beginners’, ‘actives’ and ‘believers’-depending on factors such […]

Maintaining Brand Relevance

21 Feb

Would you put money into sending the message to prospective spa customers that your spa is the only spa in town with pink toilets? Of course not. Well you might, but it won’t get you terribly far. You must differentiate your spa logically, highlighting differences that are important to your customers that connect with their needs and […]

Many are Becoming Healthier and Happier

12 Feb

The longer you live, the happier you are likely to be. Many older adults find that happiness and emotional well-being improve with time; they learn to avoid or limit stressful situations and are less likely to let negative comments or criticism bother them than young adults, according to research presented at the American Psychological Association […]