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Hotel Room Wellness

21 Jun

Consumers traveling for enjoyment or business have come to expect features within their room or suite that contribute to their overall sense of well being.  Our list: Full spectrum or blue-shaded light depending on the guest’s state.  Lighting for jet lag, concentration or meditation or… Read full story.

Best of SPAA

21 Apr

Best of SPAA is a designation given to those facilities that are highly recommended.  Among many things SPAA looks for: Exceptional standards of care Implementation of sanitation and safety practices Respect for our environment Training and treatment of staff Mastery of results oriented and experiential therapies Find out more about the BEST of SPAA Designation  

Spa Chaos = Opportunity

12 Apr

The spa industry continues to outdo itself and that speaks volumes to the dilemma of market positioning, facility growth and operations issues. Competition, market maturation and management challenges are really capsules of opportunity that can become expansive areas of growth. This is the moment to take hold of chaos and turn what could be market […]

Offering Wellness

01 Apr

“Wellness” has become the new global buzzword and with good reason, at some point we all just want to feel great, age healthfully and live a complete life.  Being physically beautiful is always a bonus but how one feels and the life that one lives is what it is all about.  Moreover, the spa has […]

Health Care for Spas

24 Mar

Health Coverage at the spa or wellness facility is a much needed benefit that some practitioners, managers and owners are struggling to figure out.  No matter the dynamic of health coverage it is a measurable, sometimes painful, addition to any budget.  Learning how to best configure group insurance or your own insurance now could offer […]

Your Customer is Your Service Partner

06 Mar

Too often, it is easy to view customers as hassles, painful necessities to continued operation. The truth of the matter is that customers are partners with you in your business efforts. They should be treated with the attention, respect, and courtesy they expect and deserve. Read full story

Wellness Market in India

27 Feb

The wellness market in India continued on its growth path to reach 558 billion INR in 2013, a growth of 20% over the previous year. Products continue to comprise a majority of 55 to 60% of the market. The Indian wellness consumer can be classified into four broad categories— ‘passives’, ‘beginners’, ‘actives’ and ‘believers’-depending on factors such […]

Maintaining Brand Relevance

21 Feb

Would you put money into sending the message to prospective spa customers that your spa is the only spa in town with pink toilets? Of course not. Well you might, but it won’t get you terribly far. You must differentiate your spa logically, highlighting differences that are important to your customers that connect with their needs and […]

Out-Servicing the Competition

21 Jan

A successful service strategy is the first step toward long-term service partnerships and friend referrals. Your distinctive edge as a quality-service provider attracts and retains customers; in turn, their referrals of your business expand your customer base. Customers enter your doors knowing what they want and expect; they should exit those doors having received what […]

SPAA Publishes 2014 Spa Industry Trends Report

12 Jan

The Spa Association (SPAA) has published its 2014 Spa Industry Trends Report.  The report captures the global spa and wellness trends offering insight to hospitality, wellness, spa beauty and travel firms that focus on the spa-goer demographic. Melinda Minton, Executive Director of SPAA comments, “The spa dynamic is spilling over into complementary areas like fitness […]