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Measuring Social Media

13 Sep

Reporting and measurement takes time and thought. Social media can’t be measured in numbers alone. Much of the valuable information gleaned from social media efforts is qualitative – feedback, sentiment, intent, and insights. It takes time to surface actionable, qualitative data – time your client often lacks. Providing the key to meaningful measurement and mined research insights may […]

Betapreneurship

09 Aug

BETRAPRENEURSHIP: Disruptive Innovation + Female Power The EU now promotes entrepreneurship as a career to encourage start-up communities that will contribute to Europe’s job creation, innovation and competitiveness. Betapreneurs are truly 21st-century professionals who operate through a process of trial and error to make disruptive innovation happen. Resilient, self-reliant, and extremely potent, they are crafting […]

Cosmetic vs. Plastic Surgery

09 Jul

Cosmetic surgery is a unique discipline of medicine focused on enhancing appearance through surgical and medical techniques. Cosmetic surgery can be performed on all areas of the head, neck and body. Because treated areas function properly but lack aesthetic appeal, cosmetic surgery is elective. Read full story

Finding and Keeping Employees

10 Jun

Since it’s so difficult to recruit quality employees, the money and effort spent on retaining them is a drop in the bucket in comparison. Consider what is lost if, instead of retaining employees, you must continue to recruit: Employee replacement expenses total 50 percent or more of a job candidate’s first year salary. With turnover […]

Spa Chaos = Opportunity

12 Apr

The spa industry continues to outdo itself and that speaks volumes to the dilemma of market positioning, facility growth and operations issues. Competition, market maturation and management challenges are really capsules of opportunity that can become expansive areas of growth. This is the moment to take hold of chaos and turn what could be market […]

Health Care for Spas

24 Mar

Health Coverage at the spa or wellness facility is a much needed benefit that some practitioners, managers and owners are struggling to figure out.  No matter the dynamic of health coverage it is a measurable, sometimes painful, addition to any budget.  Learning how to best configure group insurance or your own insurance now could offer […]

Spring & Summer Beauty Trends 2014

15 Mar

At the Spring Summer 2014 fashion shows, where, as well as the forthcoming fashion trends, the next season’s beauty trends are premiered, beauty buzzwords included radiance and femininity rather than high glamour or drama of previous seasons. However, the ladylike look isn’t at the cost of color and fans of strong shades should check out […]