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Leadership at the Spa

03 Feb

Leadership styles primarily take two different forms. The first type need to be the smartest in the room. They horde intelligence and withhold information.  Delegation for this group is given when there is a difficult task ahead and the point woman needs reasonable assistance to reach valiance. Even when these tasks are flanked with talented […]

Spa Chaos = Opportunity

12 Apr

The spa industry continues to outdo itself and that speaks volumes to the dilemma of market positioning, facility growth and operations issues. Competition, market maturation and management challenges are really capsules of opportunity that can become expansive areas of growth. This is the moment to take hold of chaos and turn what could be market […]

Your Customer is Your Service Partner

06 Mar

Too often, it is easy to view customers as hassles, painful necessities to continued operation. The truth of the matter is that customers are partners with you in your business efforts. They should be treated with the attention, respect, and courtesy they expect and deserve. Read full story

SPAA Publishes 2014 Spa Industry Trends Report

12 Jan

The Spa Association (SPAA) has published its 2014 Spa Industry Trends Report.  The report captures the global spa and wellness trends offering insight to hospitality, wellness, spa beauty and travel firms that focus on the spa-goer demographic. Melinda Minton, Executive Director of SPAA comments, “The spa dynamic is spilling over into complementary areas like fitness […]

Dreamketing

02 Dec

Death to the common, the average, the standard! As the spa industry evolves more and more consumers will want the impossible. They will want to go to a spa for an hour, at a competitive rate and expect to be transformed into (some personal goal here) and feel better than ever immediately. The good news…?  […]

Getting SPAcific

04 Nov

How many times have we been bombarded with the same mantra of the typical spa goer?  For years the demographic has been: female, 100 thousand Euros per year or more in household income, 48-55, college or university educated. Of course we have now added men to the mix.  In this ultra-competitive market spa owners and […]

Kinetic Flow Movement

27 Sep

Mii amo spa in Sedona, Arizona has introduced a new approach to massage. The 60 minute session designed by Mii amo is delivered on the WaveMotion massage table and allows guests to remain fully clothed throughout the treatment. Inspired by a combination of joint release techniques, physical therapy, and various massage practices, guests receive a unique experience […]

Quick Steps to Bolster Retail Sales

24 Sep

Some components of selling are like the foundations of a building: they are paramount to the overall soundness of the structure.  In fact, many of the standard steps to selling a product are so crucial that many would agree the sale is lost without each of these steps. Read full article.

Classic Spa Treatments

18 Sep

No matter your spa’s location, focus or overall demographic, there are 5 core classic treatments that can be tweaked to please any spa-goer’s palette. Contouring, facials, massage, lifestyle programming and complete makeovers are a welcomed base of treatment to any general menu. Each of these treatments can be enhanced to deliver the maximum in results with an […]