Archive | Uncategorized

RSS feed for this section

Millennials at the Spa

10 Jun

Spas are uniquely qualified to attract and retain millennials.  While the department store and boutique paradigm consist of the cosmetic range dictating the season’s colors or the customer’s skin care wants and needs, the millennial wants actual service.  The marketing mythology and tricks of the trade were clear to see decades ago and spas must […]

Innovation Wellness Trending 2017

19 Jan

Health and wellness trending 2017 promises a robust year. Strong recovery of the global health and wellness market is on the way, with sales recording 6.5% value growth (fixed exchange rates) in 2011.  Products offering specific health benefits, such as fortified/functional, or those renowned for their natural health properties drove value sales, with rates above […]

Finding Profit

19 Nov

Don’t get stuck in the matrix of excel spreadsheets.  While it is tempting to decide where to expand next by looking at a map of where your facilities are placed now, don’t expect formulas to generate accurate results.  Rather implementing some basic visuals will spark the creative fire that leads to “aha” moments.  Deploy the […]

Marriott offers Virtual Reality

19 Sep

The program, called “VRoom Service,” allows guests at the two hotels to order a Samsung Gear VR headset brought up to their room for 24 hours. The devices, which run on Samsung’s Milk VR platform, come pre-loaded with three videos that Marriott is calling “VR postcards.” Each of the three videos shows a different traveler […]

Betapreneurship

09 Aug

BETRAPRENEURSHIP: Disruptive Innovation + Female Power The EU now promotes entrepreneurship as a career to encourage start-up communities that will contribute to Europe’s job creation, innovation and competitiveness. Betapreneurs are truly 21st-century professionals who operate through a process of trial and error to make disruptive innovation happen. Resilient, self-reliant, and extremely potent, they are crafting […]

Mexico as a Luxury Market

25 Jul

In 2013, there were approximately 178,000 individuals in Mexico with a net worth of more than $1M, which represents approximately 1% of the world’s millionaires (Ledbury Research). The growth rate is currently set to accelerate over the next few years, meaning the number of wealthy in Mexico will be approximately 265,000 by 2017. Read full […]