The program, called “VRoom Service,” allows guests at the two hotels to order a Samsung Gear VR headset brought up to their room for 24 hours. The devices, which run on Samsung’s Milk VR platform, come pre-loaded with three videos that Marriott is calling “VR postcards.”
Each of the three videos shows a different traveler on a trip, narrating their feelings to an unseen camera. The three travelers include a woman in Chile, a woman in Rwanda, and a man in Beijing. The videos are in full 360 3D, and are meant to be “holistic and experiential,” says Michael Dail, Marriott’s VP of global brand marketing.
“A lot of people have never thought of virtual reality outside of gaming, so to put it inside a trip, what does it feel like to take a virtual trip?” says Dail. “That starts a conversation. Are you really traveling if you just have the virtual sensation? And a lot of people who tried it said, ‘Yes, this reminds me of what travel is, it makes me feel like I’m there.’”