Tag Archives: fitness

Wellness Market in India

27 Feb

The wellness market in India continued on its growth path to reach 558 billion INR in 2013, a growth of 20% over the previous year. Products continue to comprise a majority of 55 to 60% of the market. The Indian wellness consumer can be classified into four broad categories— ‘passives’, ‘beginners’, ‘actives’ and ‘believers’-depending on factors such […]

Many are Becoming Healthier and Happier

12 Feb

The longer you live, the happier you are likely to be. Many older adults find that happiness and emotional well-being improve with time; they learn to avoid or limit stressful situations and are less likely to let negative comments or criticism bother them than young adults, according to research presented at the American Psychological Association […]

SPAA Publishes 2014 Spa Industry Trends Report

12 Jan

The Spa Association (SPAA) has published its 2014 Spa Industry Trends Report.  The report captures the global spa and wellness trends offering insight to hospitality, wellness, spa beauty and travel firms that focus on the spa-goer demographic. Melinda Minton, Executive Director of SPAA comments, “The spa dynamic is spilling over into complementary areas like fitness […]

Negotiation at the Spa

23 Dec

No matter what you are negotiating learning how to do so with skill is imperative.  Spa owners and directors routinely negotiate a number of things from contracts with employees to leases and licensing agreements. The artful skill of negotiation includes various components. Read full story  

Marketing Wellness

04 Dec

Marketing Personalization Expands: In 2014, the focus on personalizing and delivering targeted content will get even more attention. Today’s empowered consumers will demand it. According to a Yahoo executive study, 78% of CMOs think custom content is the future of marketing. Marketers today have the data to deliver targeted, highly personalized experiences to the right audience […]

5 Pillars of Spa Retailing

16 Oct

Retail for many spas is a wait and wish sort of game. You stock your shelves. Feverously perform treatments and then watch the client walk out the door home to her drug store bought brand. This is sinful. Not only is the revenue per client escaping but the clients themselves are being cheated of the expertise of […]

Kinetic Flow Movement

27 Sep

Mii amo spa in Sedona, Arizona has introduced a new approach to massage. The 60 minute session designed by Mii amo is delivered on the WaveMotion massage table and allows guests to remain fully clothed throughout the treatment. Inspired by a combination of joint release techniques, physical therapy, and various massage practices, guests receive a unique experience […]