Tag Archives: spa best practices

Spa Best Practices

17 Nov

Spa best practices in 2017 for profitability and strategy start with this easy list.  Walt Disney once said, “The way to get started is to quit talking and begin doing.”  What will you be doing in the upcoming year to create success, limit stress and grow your vision? Take Inventory.  Literally take inventory of your […]

Coming Clean

06 Aug

Coming Clean: Even the most elegant of spas can make mistakes when it comes to cleaning the facility, sanitation, record keeping and adhering to regulations, licensing procedures and laws. Check your linens. If any look worn, frayed, stained or don’t smell fresh, donate them to a nearby shelter.  While you’re at it, check your laundry […]

Finding and Keeping Employees

10 Jun

Since it’s so difficult to recruit quality employees, the money and effort spent on retaining them is a drop in the bucket in comparison. Consider what is lost if, instead of retaining employees, you must continue to recruit: Employee replacement expenses total 50 percent or more of a job candidate’s first year salary. With turnover […]

Out-Servicing the Competition

21 Jan

A successful service strategy is the first step toward long-term service partnerships and friend referrals. Your distinctive edge as a quality-service provider attracts and retains customers; in turn, their referrals of your business expand your customer base. Customers enter your doors knowing what they want and expect; they should exit those doors having received what […]

Negotiation at the Spa

23 Dec

No matter what you are negotiating learning how to do so with skill is imperative.  Spa owners and directors routinely negotiate a number of things from contracts with employees to leases and licensing agreements. The artful skill of negotiation includes various components. Read full story  

Marketing Wellness

04 Dec

Marketing Personalization Expands: In 2014, the focus on personalizing and delivering targeted content will get even more attention. Today’s empowered consumers will demand it. According to a Yahoo executive study, 78% of CMOs think custom content is the future of marketing. Marketers today have the data to deliver targeted, highly personalized experiences to the right audience […]

Dreamketing

02 Dec

Death to the common, the average, the standard! As the spa industry evolves more and more consumers will want the impossible. They will want to go to a spa for an hour, at a competitive rate and expect to be transformed into (some personal goal here) and feel better than ever immediately. The good news…?  […]

Raising the Standards of Customer Care

22 Nov

Putting forth the time and effort to create a culture of service will greatly increase the whole perspective of your business.  It can increase profit and promote more positive emotions for employees and customers.  However, it must start at the top, if the owners and managers are not dedicated to providing a service culture, it […]

Opportunities at SPAA!

03 Aug

  New Board Members sought for 2013-14. “Since our inception in 2001 we have enjoyed the advice and guidance of leaders in our industry. As SPAA continues to grow the impact of our Advisory Board has never been so key in determining the future of the spa industry,” says Minton. We are accepting nominations for […]